The Hungry Creative Podcast

The Chowdeck Story - We wanted to be different | Damian Okafor | Hungry Creative Ep 17

Mofiyin Jibowo Season 2 Episode 17

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In this episode of The Hungry Creative Podcast, Mo sits down with Damian, a multidisciplinary designer and creative force at Chowdeck, a food delivery startup reshaping the Nigerian food ordering experience.

Damian shares how a bad food delivery experience sparked the birth of Chowdeck, and how they set out to create a service that mirrors Nigerian culture, visually, experientially, and intentionally.

From visual identity to product design, from cultural relevance to personal fulfilment, this episode dives into building with heart, solving real problems through design, and staying creatively hungry.

00:00 Introduction to the Hungry Creative Podcast
01:12 Meet Damian: The Multidisciplinary Designer
02:52 The Birth of Chowdeck: Solving Real Problems
06:53 Creating a Unique Food Delivery Experience
12:25 Building a Culture of Excellence in Delivery
13:58 The Power of Visual Branding
19:23 Intentional Branding and Its Impact
22:28 The Importance of Trust in Design
27:17 Measuring Impact: Brand Awareness and Acceptance
35:45 Exploring Industrial Product Design
43:04 Balancing Multiple Creative Pursuits
45:33 The Quest for Creative Freedom
50:24 Exploring Personal Expression
58:31 Understanding Creative Hunger
01:06:43 Finding Fulfilment in Creativity

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